Inside Unmanned Systems provides actionable business intelligence to decision-makers and influencers operating within the global UAS community. Features include analysis of key technologies, policy/regulatory developments and new product design.
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20 unmanned systems inside April/May 2017 SPECIAL REPORT INDUSTRY TRENDS Lumish said. "There's too much to know and too much to do to allow for a very specific knowledge base to translate into overall usefulness." This trend will continue as systems become more sophisticated and cus- tomer needs more complex, Haun said. To help better serve precision ag clients, PrecisionHawk recently partnered with A&L Canada, the largest independent agronomy lab in Canada. Through the partnership, farmers will not only have the ability to view and analyze high resolution aerial data collected by a UAS, they'll be able to order and view ground data from A&L, including soil and plant tissue analysis, directly within the PrecisionHawk software. "As the ag vertical gets more sophisti- cated in the solutions they need and the questions they want an- swered, we see the need to bring together what was disparate data sets," Haun said. "We are mov- ing from very simple ap- plications to what tend to be very tailored, specific applic at ions. Bec ause they are so tailored, often a given company doesn't have the multiple areas of expertise needed in- house, so they look to is seeing as a result of these sophisticat- ed use cases," Lumish said. "CNH has hundreds, if not above a thousand, well- qualified dealers in North America. It's a well-served and efficient way to get to growers that fits the way they normally purchase. CNH was willing and excited to empower these dealers with training and special packaging options for a fully functional, full featured product offering to be sold from these dealers directly to their end customers." A Focus on Service While professionals in many industries are eager to implement drones into their operations, most don't want take the job on themselves. That's one of the reasons many firms are beginning to focus on offering ser- vices rather than just selling clients a product or suite of products, Finnegan said. It also helps alleviate some of the competition among manufacturers. A service market, by nature, is much more fragmented and decentralized, offering room for more players. Measure is one of the largest drone as a service providers, working with exist- ing hardware and software solutions to help their customers better integrate UAS into their operations—legally, safely and efficiently, Chief Operating Officer Jesse Stepler said. Photos courtesy of senseFly, DroneDeploy and Measure leverage that expertise from a partner. That's driven by customer demand more than anything else." CNH Industrial, a leader in agri- cultural equipment and other capital goods, recently selected DroneDeploy's cloud-based platform as the software for its all-in-one drone and entered into a Nor th A mer ic a n d istr ibu- tion agreement, Lumish said. The bundle includes a one-year Standard or Premium DroneDeploy software subscription, the DJI Phantom 4 Pro drone with RGB camera, and other drone accessories. Partnering with companies outside the drone industry means companies like DroneDeploy don't have to try to specialize in one area, Lumish said. They can offer their product to a variety of markets, leveraging the relationships to optimize their offering for each one. "We find ag customers, growers and farmers, are pushing our software and capabilities and asking us to do things we had not previously thought of do- ing. Ag is rewarding from a revenue perspective, but equally, if not more inter- esting, it's rewarding from the growth the product senseFly leverages partnerships with companies like AirMap, to incorporate airspace access and air traffic management into flight planning, and Maptek, MicaSense and Pix4D to offer customers more complete solutions that allow them to process data, obtain actionable results and ultimately get a measurable busi- ness benefit, said Jean-Thomas Celette, senseFly's head of marketing and sales. For more on senseFly's most recent partnerships, read "senseFly Partners with MicaSense to Offer Ag Professionals End-to-End Drone & Cloud Processing Solution" at insideunmannedsystems.com. „ WEB EXCLUSIVES FOR MORE about the alliance among Trimble, microdrones and Delair-Tech, read "Trimble's Big Deal," at insideunmannedsystems.com. RELATED STORIES ONLINE