Inside Unmanned Systems

APR-MAY 2017

Inside Unmanned Systems provides actionable business intelligence to decision-makers and influencers operating within the global UAS community. Features include analysis of key technologies, policy/regulatory developments and new product design.

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65 unmanned systems inside April/May 2017 ENGINEERING. PRACTICE. POLICY. looking to us to be the people who tell them what's right and wrong." The Drone Edge The advantages of using drones for advertis- ing are many. "The main one is that drones capture a lot of attention," Singh said. "They are hot in the news right now, and they rein- force the underlying idea of the future." Velicovich concurred. "Everyone's talking about drones," he said. "And nearly every big brand is thinking about some way to use drones. If you're not thinking about how drones can be integrated into your marketing or advertising budget, you're behind the power curve." "Past that, in a lot of ways, drones can be a lot more interactive than traditional advertising media," Singh said. "People drive past billboards every day all over the world and tune them out, and you can just skip right past them on your DVR or Netflix. By making advertising interac- tive, like we did with Ford, you stick out more and drive a larger return on your investment. It's a lot cooler than just picking up a toy from the show—people wanted to try it, it was unique." " DRONES CAN BE A LOT MORE INTERACTIVE THAN TRADITIONAL ADVERTISING MEDIA." Raj Singh, CEO and founder, DroneCast "The Pepsis of the world are finally realizing that drone technology has matured in a way that can be of value to their brand," Velicovich said. "I think that brands are increasingly go- ing to understand the importance of integrating drones into their portfolios in 2017." The most powerful LabSat yet, the new LabSat 3 WIDEBAND captures and replays more GNSS signals at a much higher resolution than before. LabSat 3 WIDEBAND can record and replay the following signals: • GPS: L1 / L2 / L5 • GLONASS: L1 / L2 / L3 • BeiDou: B1 / B2 / B3 • QZSS: L1 / L2 / L5 • Galileo: E1 / E1a / E5a / E5b / E6 • SBAS: WAAS, EGNOS, GAGAN, MSAS, SDCM • IRNSS www.labsat.co.uk

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