65 unmanned systems
inside
April/May 2017
ENGINEERING. PRACTICE. POLICY.
looking to us to be the people who tell them
what's right and wrong."
The Drone Edge
The advantages of using drones for advertis-
ing are many. "The main one is that drones
capture a lot of attention," Singh said. "They
are hot in the news right now, and they rein-
force the underlying idea of the future."
Velicovich concurred. "Everyone's talking
about drones," he said. "And nearly every big
brand is thinking about some way to use drones.
If you're not thinking about how drones can be
integrated into your marketing or advertising
budget, you're behind the power curve."
"Past that, in a lot of ways, drones can be a lot
more interactive than traditional advertising
media," Singh said. "People drive past billboards
every day all over the world and tune them out,
and you can just skip right past them on your
DVR or Netflix. By making advertising interac-
tive, like we did with Ford, you stick out more
and drive a larger return on your investment. It's
a lot cooler than just picking up a toy from the
show—people wanted to try it, it was unique."
" DRONES CAN BE A LOT MORE INTERACTIVE THAN
TRADITIONAL ADVERTISING MEDIA."
Raj Singh, CEO and founder, DroneCast
"The Pepsis of the world are finally realizing
that drone technology has matured in a way
that can be of value to their brand," Velicovich
said. "I think that brands are increasingly go-
ing to understand the importance of integrating
drones into their portfolios in 2017."
The most powerful LabSat yet, the new LabSat 3 WIDEBAND
captures and replays more GNSS signals at a much higher resolution
than before.
LabSat 3 WIDEBAND can record and replay the following signals:
• GPS: L1 / L2 / L5
• GLONASS: L1 / L2 / L3
• BeiDou: B1 / B2 / B3
• QZSS: L1 / L2 / L5
• Galileo: E1 / E1a / E5a / E5b / E6
• SBAS: WAAS, EGNOS, GAGAN,
MSAS, SDCM
• IRNSS
www.labsat.co.uk