63 unmanned systems
inside
April/May 2017
ENGINEERING. PRACTICE. POLICY.
fast for advertising," Singh said. "But if you
have a banner that can act a bit like a sail and
you're in high winds—such as f lying a banner
at the beach, or near large buildings that can
essentially create wind tunnels—you want to
counteract those forces."
DroneCast partners with a network of rough-
ly 4,000 pilots "that allow us to fly all over the
world," Singh said. "Let's say you live in India
and work for an ad agency out there. We'll give
you the equipment; we'll teach you how to f ly
the drone. We have a large client base, we take
care of contracts, insurance and billing, and ev-
ery time there is an event in your area, we'll pro-
vide jobs that you can accept or deny—and we'll
only take a 20 percent commission. It's basically
a model similar to Uber's."
The firm works directly with clients to cre-
ate graphics for their banners. It then prints
the banners out on its proprietary material
and ships it to its partners in time for events.
Delivery
DroneCast also provides indoor advertising,
including dropping products into the hands of
audiences at events. "In January 2015, at the
North American International Auto Show,
we had quite a few drones f ly indoors during
exhibits indoors in Detroit at Cobo Center,"
Singh said. "We had drones deliver toy cars
" IF YOU'RE NOT THINKING ABOUT HOW DRONES CAN BE
INTEGRATED INTO YOUR MARKETING OR ADVERTISING
BUDGET, YOU'RE BEHIND THE POWER CURVE."
Brett Velicovich, managing partner, Expert Drones
Drones are being
used to deliver
models, and fl y
banners and even
serve drinks at
corporate parties.
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